Five Tips to Engage and Attract Customers via Social Media

Social media marketing can be a huge boon for businesses, regardless of whether they are small or large, established or new brands or startups.

Social media marketing is essential in today’s highly competitive market for OCOs. It helps to increase brand awareness and attract customers.

It is essential to establish a relationship with potential customers in order to market new products or services.

But where should you begin? How do you attract customers using social media?

These are five tips for engaging customers on social media.

1.Make and share educational and informative content

Potential customers are people who use social media to find authentic content that addresses their problems. You should aim to connect with your audience through the content you share and publish.

Step-by-step instructions, videos and product demonstrations are all great ways to address major industry issues. This informative and educational content is a great way to add value to your readers. Great content should always add value.

Your brand can be positioned as an authority by publishing educational content. People begin to view you as an authority and source of reliable, useful and free knowledge. Trust is gained when you place emphasis on teaching, and not selling.

A great example of a education content is from Hootsuite. It taught its customers how to run your first Facebook live.

Hootsuite has a great understanding of its target audience, and therefore have created informative and educational content. They are driving traffic to their website with just informative content.

2. Start conversations on social media

Even if you have great content and information, it is not enough to wait for your audience’s attention to start a conversation. There are many ways you can engage your audience via social media.

Find out where is your target audience spending time on the social media. Participate in these communities by making valuable contributions and leaving comments. You can use hashtag and keyword searches on platforms like Twitter to find relevant content. Spend some time answering questions related to your industry, and taking part in chats that are relevant to you business.

For example, Product Launch Formula author Jeff Walker starts his product launch by asking his audience one simple question such as

OCPSWhatOCOs the single greatest challenge you face in [X]?

Asking questions on social media is a great way to get more customers. Asking questions encourages your audience to engage in varying levels of thought which will result in thoughtful and dedicated comments.

3. Practice Social Listening/Social media monitoring

Social listening to your audience is just as important as conversing with them on social media.

According to a study, about 30,000 searches online started with the question “OCyWhere can you buy?”OCO. __S.40__

Create a list of keywords, phrases, and hashtags that are relevant for your brand and business. You should include all relevant aspects, such as brand mentions, brand names, misspellings of brand names, product names, industry, and other keywords in your monitoring list.

Although you can do social listening manually, it can prove overwhelming when there are so many posts each day.

There are excellent social media management tools such as Cloohawk, that can help you to track social media conversations. Create a schedule to monitor and participate with your audience.

Your social media campaign will be more interactive if you listen to your audience. This will allow you to convert communication into conversations and turn reactive to interactive.

4. Social Media: Be visible and available

Your online visibility is a key factor in attracting customers to your services and products.

Online visibility simply means that consumers are able to find your company and products online.

A successful online visibility campaign will increase your chances of being known by your audience. This awareness is achieved when customers come in looking out for you rather than at you. Make sure your profile is visible to potential customers.

Amazon is an excellent example of online visibility. Because of its online visibility, Amazon has attracted a huge number of customers.

It is useless to be visible, but not available for audience members who approach you. Audience expects you to be available via social media when they need you. Your bottom line will suffer if you don’t respond or are unavailable for their questions.

Research shows that customers who get a reply to their questions are more likely to purchase from that brand in the future. The response must be within 60 minutes. This is what you should do!

5. Encourage social recommendations / social proof

Most of the people rely on social proof from people who have been there before us.

Social media has made social proof a stronger factor in buying decisions. Social media marketers use social media to share customer reviews, comments and likes as well as tweets and pins. This builds brand trust and generates huge sales.

Social recommendations should be embedded on your website and social media pages. Encourage satisfied customers to leave recommendations and referrals. Your website should have a rating and review screen so customers can rate your products.

Publish testimonials on your social media pages. To build trust in your products and services, add real photos, videos, facts, and facts from satisfied customers. Chat to a Social Media Expert Today!